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Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
The Value of Customer Insight by Siperian, Inc.
October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
Uncovering Hidden B2B Sales Potential by MapInfo Corporation
July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
SEEBURGER Technology Proves Profitable for SEGA by SEEBURGER, Inc.
October 2008 - (Free Research) SEEBURGER's B2B Gateway handles business integration for SEGA, due to which SEGA has reduced time to load orders to less than 4 minutes and reduced administrative personnel training from three months to three weeks.
Improving Operations with Reports, Plans and Metrics by Cognos, an IBM Company
August 2008 - (Free Research) This white paper details the critical roles IT plays in providing Operations with timely information in areas such as quality management, supply chain, and cost control.
5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com
October 2008 - (Free Research) This paper explores the various ways that today’s organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Oracle Social CRM Demo by Oracle Corporation
November 2008 - (Free Research) View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data.
From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
Case Study: Better Service Delivers an 18% Profit by Cisco Systems, Inc.
September 2008 - (Free Research) This podcast explains about how 3marketeers are using Cisco technologies to serve their customers better and in the process increasing their profits by 18%.
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