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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
(WHITE PAPER) GO TO WHITE PAPER

Vendor Influence Curves and How You Can Get the Best Value out of Your Network by Accela Communications
September 2008 - (Free Research) Viewing this webcast is an excellent chance to understand the trends in Networking and how to have the best Network with the best value.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Forrester Wave: Web Content Management for External Site, Q3 2007 by Interwoven, Inc.
January 2008 - (Free Research) Find the right Web content management (WCM) vendor by reading this Forrester evaluation of 11 leading WCM vendors across 190 external site content management and delivery criteria.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Value of Customer Insight by Siperian, Inc.
October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation
June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business’s success criteria, it is difficult to determine how to react to emergent data quality issues..
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc
July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.
(WHITE PAPER) GO TO WHITE PAPER

SEO For Small Businesses by BuyDomains.com
November 2008 - (Free Research) In this 30-minute interactive presentation you’ll learn: The relevancy and importance of targeting the right keywords; Why page titles and meta data matter; H-1 headers tags.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How Local Businesses Are Becoming Market Leaders with Affordable Search Engine Marketing by BuyDomains.com
November 2008 - (Free Research) This white paper reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable, uncomplicated investments in search engine marketing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging Hosted Applications Solutions to Enhance Customer Value by Alcatel-Lucent
August 2008 - (Free Research) This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Time Warner Cable Increased Sales Using Location Intelligence by MapInfo Corporation
July 2008 - (Free Research) Pitney Bowes MapInfo® location intelligence solutions enable Time Warner Cable to more quickly and accurately identify new customers and increase sales.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.
August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc.
August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc.
August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.
August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software
September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc.
November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Speeding up the Supply Chain with Improved Visibility and Automation by Inovis
October 2008 - (Free Research) This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Expert Executive Office by Aderant
Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability. 
(SOFTWARE PRODUCT)GO TO DETAILED REPORT

How Growing Food Manufacturers Perfect Order Performance and Increases in Schedule and Scale by CDC Software - Ross Enterprise
October 2008 - (Free Research) This paper explains how business applications and automation can enable a company to meet customer’s expectations of fresh goods with the greatest shelf life possible and provide goods of the highest safety and quality.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company
August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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