Marketing Resource Management Software, Hardware, Services and Research Papers

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc.

August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.

(WHITE PAPER)

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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software

September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.

(WHITE PAPER)

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Warner Bros. Case Study by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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How to Foster Innovation in Your Company, Part I by Cisco Systems, Inc.

February 2008 - (Free Research) Geoffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution reveals practical formulas and winning strategies that will help your company differentiate itself from your competitors.

(WEBCAST)

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Small Businesses Think Big - Making Your Small Business Seem a Whole Lot Bigger by Cisco Systems, Inc.

February 2008 - (Free Research) Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business, talks about how to best utilize the tools available on-line to make your small business seem a whole lot bigger.

(PODCAST)

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An Introduction to the World Digital Asset Management Market by EMC Corporation

March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.

(WHITE PAPER)

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