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Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 19, 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM March 05, 2010 - (Free Research) New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Organizational Performance Through Pervasive Business Intelligence by SAP America, Inc. February 01, 2010 - (Free Research) In this white paper IDC discusses the growing body of evidence suggesting a direct link between investment in business analytics solutions and organizational performance. IDC highlights market trends that point toward more pervasive use of BI solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

What Every IT Manager Needs To Know About Project Management by Global Knowledge May 01, 2009 - (Free Research) It is important for the IT Manager to know the basics of formalized project management. Why? Because every organization needs to be able to implement change and almost all important changes are defined or implemented through project teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Road to BI Success by SAP America, Inc. March 16, 2010 - (Free Research) There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. Read this active Q&A session on building a successful enterprise BI strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Forrester Vendor Snapshot: Lombardi Blueprint Bridges Gap Between Process Discovery and Execution by Lombardi Software December 18, 2009 - (Free Research) This paper discusses how Blueprint takes direct aim at MS Word, PowerPoint, and Visio as the tools of choice for process analysts. Read more to learn how Blueprint is a lightweight process discovery tool that is tailored to support geographically dispersed process discovery teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Patch Management: A Practical Guide to Building an Effective Patch Management Process by Dell India March 17, 2010 - (Free Research) This guide will assist individuals who have been assigned the task or have identified the need to establish a patch management strategy. It details methods and approaches to effectively implement a sound patch management process. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Consolidating Service Provider Points of Presence Using Virtualization to Optimize and Consolidate Networks by Juniper Networks, Inc. March 16, 2010 - (Free Research) This white paper outlines the challenges that service providers are facing in the points of presence (POP), and presents the results of the NSP study quantifying the operational and capital savings possible through POP consolidation with virtualization. Read this white paper to learn how to improve the efficiency of POPs through virtualization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CA ESP Workload Automation Software: Measuring Business Impact and ROI by CA September 01, 2009 - (Free Research) This IDC White Paper presents the results of an IDC study, sponsored by CA, to quantify the financial benefits of using CA ESP Workload Automation products. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

IT Economics: Streamlining Application Performance Management with Extended Visibility and Virtualization by CA May 04, 2009 - (Free Research) The concept of Lean IT is emerging to describe the best practices required to strip inefficiency out of day-today IT operations in ways similar to how Lean Manufacturing strategies streamline manufacturing processes. This IDC White Paper discusses how APM solutions can help IT managers cope with today's economic and operational IT challenges. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Case for Lucene/Solr : A Manager’s Guide to Real World Open Source Search Applications by Lucid Imagination February 02, 2010 - (Free Research) In today’s information - driven environment, search is a critical solution to problems when it slashes the time and effort separating end users from the data they value. Search spans the range of business models and use cases. This paper provides an overview of both the requirements and the opportunities for search applications. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

eBook: Energy Efficient IT-Chapter 3: Principles of Data Center Infrastructure Efficiency by APC by Schneider Electric February 01, 2010 - (Free Research) Chillers, air handlers, power distribution, backup power - all of the mechanical processes that keep servers running smoothly account for more than half of an IT energy bill. But this is changing. Energy-efficiency best practices and equipment designs are available to help enterprises reduce their data center energy usage. (EBOOK) VIEW ABSTRACT | GO TO

Accurate Costing Is Key to Profitability by SAP America, Inc. June 01, 2008 - (Free Research) To maximize profitability, companies must know the true cost of making and delivering their products and services. Traditional cost accounting, devised in a simpler era, does not satisfy that need. This paper examines indirect and overhead costs, which are crucial to managing profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top Five Business Reasons Organizations use Hitachi Modular Storage in Virtualized Environments by Hitachi Data Systems January 25, 2010 - (Free Research) Following are the Top Five Business Reasons organizations tell us they are deploying the Hitachi Adaptable Modular Storage 2000 family in their virtualized environments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Spotlight On Messaging - Optimize Exchange Performance by ScriptLogic Corporation April 10, 2009 - (Free Research) Do you have an accurate picture of your messaging environment? Do you have a comprehensive view across multiple messaging platforms? Now you can. (TRIAL SOFTWARE) VIEW ABSTRACT | GO TO

How the Fastest Growing Companies Use Business Intelligence by Information Builders June 19, 2009 - (Free Research) This paper investigates various levels of business intelligence, discusses the challenges organizations face with today's typical BI deployments, and highlights how many high-growth companies have implemented strategic, analytical, and operational initiatives to work seamlessly together to enhance performance and boost competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Bitpipe Research Guide: Storage by Bitpipe November 30, 2006 - (Free Research) Storage challenges for IT professionals are particularly complex in today's environment of rapid obsolescence of storage hardware and digital media. (RESOURCE CENTER) GO TO

Careerbuilder Positioned for Global Expansion Thanks to 3PAR Utility Storage by 3PAR October 02, 2009 - (Free Research) Global expansion plans combined with organic growth and an increasing number of job seekers were posing a serious problem for the traditional storage infrastructure underpinning CareerBuilder’s operations. After evaluating several vendors, CareerBuilder identified 3PAR as the only one meeting its performance, scalability, and flexibility demands. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top Benefits of Implementing an Integrated Email Channel Strategy by ColdSpark, Inc. March 09, 2010 - (Free Research) Today, most marketing offers are easily lost in the large volume of emails we all receive.  The big question is: How can you make your emails stand out from the rest? In this podcast, learn steps to developing and implementing a successful email communications strategy that resonates well with your audience. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed. (WHITE PAPER) GO TO WHITE PAPER

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eco-sustainable wireless service: Opening new markets through cost-effective, alternative energy wireless base stations by Alcatel-Lucent October 2009 - (Free Research) About a billion people worldwide do not have access to telecommunications services, mostly from lack of a power grid that can support network infrastructure. Traditional wireless networks for remote locations rely on costly generators that are hard on the environment. Read this whitepaper to learn about cost effective and eco-friendly alternatives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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