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Business Intelligence Product Directory - 2010 Edition by SearchDataManagement April 01, 2010 - (Free Research) This product directory of top BI software options will help IT and LOB professionals select the right BI software for their organization. This interactive directory includes detailed listings with product descriptions, vendor information, and pricing details. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Microsoft September 14, 2009 - (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation October 01, 2009 - (Free Research) Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Evaluate Which On-Demand CRM Solution is Right for You? by Oracle Corporation January 08, 2009 - (Free Research) The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality: A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

DataFlux Positioned in Leaders Quadrant of the 2010 Magic Quadrant for Data Quality Tools by DataFlux Corporation July 29, 2010 - (Free Research) DataFlux was recently positioned by Gartner, Inc. in the Leaders Quadrant of its 2010 “Magic Quadrant for Data Quality Tools” report. Gartner’s Magic Quadrants evaluate vendors within a particular technology market based on their completeness of vision and ability to execute. Use this Magic Quadrant to understand the data quality tools market. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 03, 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Get More from Your Existing Interactive Voice Response (IVR) by Raytheon BBN Technologies July 2010 - (Free Research) This paper explores how to reduce agent-handled call volume – by increasing self-service success and by routing more calls to the correct queue and to increase customer satisfaction with the IVR. Continue reading to learn how analyzing customer behavior inside your IVR will reveal fixable obstacles and frustrations that will make a big difference. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Centricity Master Data and the 360 Degree View by DataFlux Corporation January 2010 - (Free Research) This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Do You Need a State-of-the-Art ERP Solution? Complete This Gap Analysis to Find Out by Sage North America June 2010 - (Free Research) This white paper will help you perform a preliminary gap analysis in each of these areas to help you determine whether you need to upgrade your IT solutions and business processes to meet your current business requirements as well as adapt to future requirements. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution June 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

10 Critical Questions to Ask a Manufacturing ERP Vendor by Plex Systems March 2009 - (Free Research) Many manufacturers are focusing on the wrong issues when considering ERP solutions. The ERP industry has earned such a poor reputation for delivery in the last 20 years that users have learned to live within a very narrow set of constraints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc. September 2010 - (Free Research) By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Take a Holistic Approach to Business-Driven Security by IBM March 2008 - (Free Research) This paper introduces actions that organizations can take to drive security efforts from a business and operational perspective and discusses how security leadership from IBM can help enable their success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

2009 AIIM BPM Industry Watch Report by IBM May 2010 - (Free Research) In this report, AIIM International set out to explore these challenges – what are the motivations, what are the factors for success and what return on investment (ROI) is being achieved. We also measure planned levels of spend. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP Customers Support Sales-Effective Processes and Technologies with Enhanced Data Analysis by SAP America, Inc. September 2010 - (Free Research) This paper discusses how Best-In-Class organizations have demonstrated a significant emphasis on providing sales leaders with better information in order to make better decisions.  Continue reading to learn how organizations that also deployed solutions such as SAP CRM were consistently among the Best-In-Class. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

SAP and Sales Management: A Better End-to-End Sales Process that Incorporates All Global Stakeholders by SAP America, Inc. September 2010 - (Free Research) This paper discusses how when SAP AG upgraded to SAP CRM they were able to optimize the sales processes on a global scale which means more effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read on to learn how to reach a better end-to-end sales process that incorporates all global stakeholders. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Strategic Steps for Moving to LTE by Alcatel-Lucent September 2009 - (Free Research) The growing success of mobile data services and the success of end user devices, such as the iPhone, are causing performance bottlenecks into our next generation mobile networks. This videocast takes a look at how LTE, the next generation of wireless networking, is dealing with these challenges while taking the user experience to the next level. (VIDEO) VIEW ABSTRACT | GO TO

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