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Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM March 05, 2010 - (Free Research) New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic and Technical Considerations for Accurate Forecasting and Sales Planning by Red Hat January 19, 2010 - (Free Research) Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Mobile Sales Force at Growing Company Benefits from Mobilizing CRM Information to the Field by BlackBerry February 26, 2009 - (Free Research) Sales Partnerships needed a way to coordinate the activities of the outsourced sales force services it offers. They wanted a solution that would help maximize the productivity of the sales force by tracking sales activities, handling territory management, and creating a high level of accountability for the sales representatives working... (DATA SHEET) VIEW ABSTRACT | GO TO

Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry February 26, 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Infor CRM Epiphany For Consumer Products by Infor CRM July 01, 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. (BROCHURE) VIEW ABSTRACT | GO TO

Solving the Fax-to-Order Problem by Esker Inc. May 04, 2009 - (Free Research) This webinar looks at the problems of inbound fax sales orders and many of the coping mechanisms we have all devised. It examines some of the failures and successes that others have found by introducing automation to help drive productivity, boost customer service, and ultimately increase profit revenue. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge March 13, 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The iPhone is Here to Stay: What’s an Enterprise to do About it? by Sybase, Inc. September 04, 2009 - (Free Research) Read this brochure to learn how iAnywhere Mobile Office offers enhanced network security, data protection, device management, profile administration, cross-platform support, and deployment features all available through Apple’s App Store. (BROCHURE) VIEW ABSTRACT | GO TO

CRM for the Professional on the Go by BlackBerry December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business on the Move: Building a Successful Mobilisation Strategy by Sage (UK) Limited March 2010 - (Free Research) Making your workforce mobile is about making them customer centric 24/7. A mobile salesforce and workforce can respond more urgently to business opportunities, recover from problems faster and address customer problems more quickly. Read this paper to learn about the mobile market, benefits of mobility, and practical considerations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Repair Technicians Switch from Paper to Mobile Workforce Management Solution by BlackBerry December 2009 - (Free Research) AIS Construction Equipment (AIS), a heavy construction equipment dealership that sells, rents and repairs machinery, was challenged to automate work orders completed by service technicians who repair heavy equipment to accelerate the billing cycle, follow up on sales leads and improve customer service. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Managing IT in a Downturn: Beyond Cost Cutting by SAP America, Inc. November 2008 - (Free Research) Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM July 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Making the Most of Mobile CRM: How to Effectively Leverage the Technology by Citrix February 2010 - (Free Research) In this expert podcast, Sheryl Kingstone, director of enterprise research for the Yankee Group, shares best practices for mobile CRM deployments, touching upon BlackBerry and iPhone, and focuses on customer-centric strategies involving mobile CRM. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

American Apparel Finds the Right Fit by Motorola RFID Solutions January 2009 - (Free Research) The potential benefits of reducing labor and increasing sales from deploying an item-level RFID operation are clear. Read about current capabilities of RFID, including accuracy, performance and adaptability. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Realizing Rapid ROI Through Mobility by BlackBerry February 2010 - (Free Research) Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Business Brief: Keeping Hold of Your Customers, Especially in Tough Economic Conditions by Oracle Corporation February 2010 - (Free Research) Oracle provides Customer Relationship Management and Enterprise Resource Planning applications, middleware and database software tailored to the customer retention needs of midsize organizations. This Oracle Business Brief explains how these solutions help you retain customers cost-effectively through optimized information and improved flexibility. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Oracle ONE - News for Midsize Organizations: Q4 by Oracle Corporation February 2010 - (Free Research) Many studies show it costs five times more to win a new customer than to retain an existing one. In this issue of ONE, we look at how the combination of insight and effective customer-facing processes can help you outshine your competitors and impress your customers enough to keep them with you. (EBOOK) VIEW ABSTRACT | GO TO

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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