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Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top Benefits of Implementing an Integrated Email Channel Strategy by ColdSpark, Inc. March 09, 2010 - (Free Research) Today, most marketing offers are easily lost in the large volume of emails we all receive.  The big question is: How can you make your emails stand out from the rest? In this podcast, learn steps to developing and implementing a successful email communications strategy that resonates well with your audience. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed. (WHITE PAPER) GO TO WHITE PAPER

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eco-sustainable wireless service: Opening new markets through cost-effective, alternative energy wireless base stations by Alcatel-Lucent October 2009 - (Free Research) About a billion people worldwide do not have access to telecommunications services, mostly from lack of a power grid that can support network infrastructure. Traditional wireless networks for remote locations rely on costly generators that are hard on the environment. Read this whitepaper to learn about cost effective and eco-friendly alternatives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Vendor Profile: CommVault Gains Market Share and Continues to Outperform Storage Software Markets by CommVault Systems, Inc. February 2010 - (Free Research) Over the past five years, the storage software industry has faced consolidation. Large incumbents have acquired innovative technology from start-ups and emerging companies. CommVault Systems (CVLT) is a data and information management software provider challenging traditional incumbents. (ANALYST REPORT) GO TO ANALYST REPORT

As the market turns around... a hot new communications service market emerges by Hewlett-Packard Company November 2009 - (Free Research) Communications as a service (CaaS) is a hot new market that promises to grow quickly. Small and medium businesses (SMBs) that need enterprise-class communications services already do business with service providers. This study focuses on the factors that are driving CaaS and how service providers can take advantage of them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft March 2009 - (Free Research) In this podcast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft March 2009 - (Free Research) In this videocast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer. (VIDEO) VIEW ABSTRACT | GO TO

As The Market Turns Around A Hot New Communications Service Market Emerges by Hewlett-Packard Company February 2010 - (Free Research) Communications as a service (CaaS) is a hot new market that promises to grow quickly. In CaaS, communications technology is located in a data center of a communications service provider, and is owned and managed by the service provider as a multi-tenant infrastructure. Read the white paper for more information on Communications as a service. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor Permission-based Marketing Campaigns by Infor CRM July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Your Returns Using Event-Based Marketing by Infor CRM July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM July 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

State of the Data Integration Market by Oracle Corporation November 2008 - (Free Research) This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blackberry Professional Software Boosts Productivity of Manufacturer's Mobile Marketing Representatives by BlackBerry February 2009 - (Free Research) Absolute Brilliance installed BlackBerry Professional Software and realized immediate productivity improvements among head office staff and within their mobile marketing team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

BeyeNETWORK Research Report: Open Source Solutions: Managing, Analyzing and Delivering Business Information by Pentaho Corporation March 2010 - (Free Research) This survey report examines the usage of open source solutions within the BI and data warehousing market, describes what software is being deployed and presents the benefits and challenges of adopting open source technologies. Learn the rationale, practices and benefits that are driving use of open source as an alternative to traditional vendors. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM March 2010 - (Free Research) New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Meeting the Demand for Multi-Screen Experience by Alcatel-Lucent October 2009 - (Free Research) Consumers today tend to use a wide variety of communications devices and are expecting to get video content delivery to any screen. This presentation transcript discusses a new multi-screen solution and how it can support these market needs. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

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